Our STORY
Proof Positive is hospitality group focused on building food and drink concepts that bring together people for a good time.
Formed in San Francisco in 2015, Proof Positive initially began as an investment partnership who mission was to fund well planned bar and restaurant concepts. We’ve invested behind the teams that operates Horsefeather, Last Rites, Wilkommen, Black Hammer Brewing and Hazies restaurants, all in San Francisco.
In 2018, we jumped in on the action and began building restaurant and bar concepts in neighborhoods we live in. On July 4th, 2019, we opened Westwood Gold, a country music inspired bar and restaurant in the Marina District in San Francisco in the ‘shadow’ of the Golden Gate Bridge. Featuring San Francisco’s only permanent mechanical bull and a live music stage, we’ve brought country to the main stage in SF!
During the height of the Covid scare in 2021, we built Wilder, a craft-cocktail and comfort food restaurant located a block away from Westwood in the Marina Triangle. With our large outdoor patio space and our ‘Tahoe-chic’ interior, Wilder is popular with young professionals looking for a delicious meal or cocktails with their ‘pack’ before a night on the town. Our espresso-tini (initially introduced at Westwood Gold) has won multiple distinctions from this location.
In 2022, we opened Thriller Social Club, an immersive 10,000 sf two-story arcade bar in SOMA. Featuring three unique bars and nearly 35 amusements, we keep things even more interesting with quarterly immersive pop-up bar in our Showman’s Lounge, Thriller is popular for its carnival-style games and its fun, laid-back atmosphere, where its food and entertainment bring us back to our childhood.
In 2024, we opened our first Southern California location. We elevated our Westwood Gold concept from San Francisco, and debuted Westwood Coast (aka Westwood Steak) as a steak house and country music ultra-lounge, in the Triangle complex in Costa Mesa. Our food program is already winning recognition among the foodies in Southern California, and our regular live entertainment, line dancing and weekend entertainment are popular in Orange County.
Also in 2024, we opened Eastwood in Koreatown Los Angeles. At over 12,000 sf, we infusing “country fair” with “city flair” and developed a craft cocktail arcade bar that plays hosts to LA’s line dancers and country music lovers. With over 34 carnival style amusements, a fun bar and food program, and a large number of HD TVs throughout the space, we will tap into the casual happy hour, sports and casual dining scene as well.
Finally, in November 2024, we opened a daring new Argentinian and Italian restaurant called Morella. Featuring delicacies from Argentina as well as Italy, our chic “Miami-vibes” pink, green, and blue hued space dedicated to fine dining and cocktails, has received a lot of attention (and praise) from both our neighbors and the press.
In the works for 2025 is a to-be-named augmented reality darts bar and restaurant, opening in SOMA SF, CA.
Each of our establishments bears its own distinct identity, yet they all share a common dedication to quality food and beverage options along with a vibrant social atmosphere.
As we expand, our ethos of hospitality remains unwavering. We see ourselves not merely as purveyors of food and drink, but as hosts who extend a warm welcome to all who enter our doors. Whether you're a guest, an employee, or a local partner, we invite you to join us in creating a culture of connection and camaraderie.
Thank you for choosing to be a part of our journey. We're delighted to have you here.